Branded/Unbranded Diamonds

How to buy the best diamond: Buying a name brand diamond or an unbranded diamond.

When you're shopping for a diamond, you're faced with the same choice as when you're shopping for clothes. There are those with name brands and those without. Usually, name brands are associated with a certain style and cachet that is recognizable to you and to others who see you wearing them. But name brands also suggest better quality . After all, if a designer puts his or her name on a collection, it is done with obvious pride. You may pay slightly more for a brand name, but you know exactly what you're getting – a name that stands behind the products it sells and meets high quality standards.

If you have concerns about how to buy the best diamond (and most people do!), zeroing in on a name brand diamond is an excellent way to narrow your choices to diamonds of particular quality. While most diamonds are unbranded, branded diamonds like The Leo Diamond®, handcrafted by Leo Schachter, are becoming increasingly available and assure you of consistent quality and craftsmanship. The Leo Diamond is not only a name you can trust, but also a name women recognize.

So, while you're learning about diamonds, why not spend just a few minutes more learning about the hottest diamond around? See The Leo Diamond collection.

Learn more about what's new, fun, and fabulous in diamond jewelry.

Or see which is the most perfect diamond he could give you.

If you're interested in buying the most brilliant diamond in its class, see The Leo Diamond.

With a branded diamond, particularly The Leo Diamond, you know that your diamond has been handcrafted by some of the world's most skilled artisans, and that it meets a specified standard of quality and brilliance. In fact, The Leo Diamond is the first diamond ever to be independently measured and certified for superior fire, sparkle and brilliance.

Brilliance is how a diamond's beauty is measured.

When you flash a Leo Diamond – and we do mean flash, since it's measurably more brilliant than any other diamond of comparable quality – people take note. In fact, they can't miss it!

Find an authorized Leo Diamond jeweler near you.

Other factors to consider when choosing a diamond are:

•  Certification

•  Shape

•  Beauty and brilliance

•  The 4Cs

•  How much you want to spend

•  Which setting you should choose

•  The best place to buy a diamond